FAQ
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Am I ready to hire a PR team?
You're ready for PR if you have a clear project or brand that needs promotion, such as an upcoming release, a major career milestone, or a defined image you'd like to enhance. It’s essential to have some established work in your field so that we have material to promote. If you're unsure, a consultation can help assess if PR is the right move for your current stage.
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What results can I expect from hiring a publicist?
Hiring a publicist can significantly boost your visibility and reputation in the media. While results vary depending on your goals, we aim to secure interviews, features, and media placements in outlets relevant to your career. It's important to remember that PR is a long term investment, and over time, consistent efforts will lead to increased public awareness, new opportunities, and a stronger industry presence.
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How long does it take to see results?
PR is a long-term strategy. It's common to see significant traction over several months. Media relationships take time to build, and journalists often work on schedules that align with editorial calendars. Consistent, ongoing PR efforts are more effective than expecting immediate results from a one-off campaign; as such, we always recommend a minimum 2-3 month commitment when starting out.
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How does billing work and how much does it cost?
Costs can vary depending on the scope of your campaign and the level of service.
We charge a fixed retainer fee that is billed monthly, and typically ask for a minimum 2-3 month commitment.
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Can a publicist guarantee media coverage?
No reputable publicist can guarantee media coverage, as editors, journalists, and producers ultimately decide what stories to feature. Our job is to pitch your story in the most compelling way possible, leveraging our relationships and creativity on your behalf. Through strong connections and strategic pitching, you'll be in capable hands.
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What is the difference between PR and marketing?
PR focuses on building relationships with media and the public to enhance your image, secure media placements, and manage your public perception. Marketing is more focused on promoting a product or service to consumers through ads, social media campaigns, and direct outreach. PR is about organic visibility, while marketing is geared toward driving immediate sales.
Ready to expand your team?
We can’t wait to talk to you about your PR needs.
Feel free to drop us an email at hi@canonpublicrelations.com or fill out the contact form.